For many years, Van der Valk hotel Sassenheim - Leiden, together with Hotel Noordwijk and Hotel Schiphol, has been a participant in the Flower Parade of the Bulb Region. Our float is an eye-catcher every year and we are proud to have been a partner of this special organisation for so long.

The 2025 Flower Parade will take place on Saturday, April 12.

The Flower Parade of the Flower Bulb Region is the only parade to be built using bulbous flowers such as hyacinths, tulips and daffodils. It is not for nothing that the flower parade of the flower bulb region is called the 'Face of Spring', because no other parade can match the unique spring colours and scents that surround it. 

The Flower Parade of the Bulb Region provides a spring festival for no less than five days in April. All of the bulb boroughs and the flower city of Haarlem are involved in the parade with a range of parade activities. 

Construction days of the Flower Parade

Prior to the Flower Parade, hundreds of volunteers put flowers on the floats. In 2025, these so-called 'construction days' or 'setup days' will take place at the new location Jub Holland in Noordwijkerhout for the first time.

During these construction days you can watch how the floats are being built and have a full 'flower parade experience'. In 2025 the construction days take place on the following days: 

• Wednesday April 9, 2025
• Thursday April 10, 2025
• Friday April 11, 2025

Would you like to enjoy this once-a-year Dutch experience? Buy your tickets via the button below! 

Buy tickets

Flower parade route

The absolute highlight of the Flower Parade is on Saturday, when the parade travels its 42-kilometre route from Noordwijk to Haarlem. The parade consists of around 20 floats and more than 30 flower-decorated luxury and special carriages.

The Flower Parade route for 2025:

• 08:00 • Floats lined up on Huis ter Duinstraat Nieuwe Zeeweg – Duinweg
• 09:00 • Noordwijk (official starting point at Picképlein roundabout)
• 09:20 • Tribune Noordwijk (Vuurtorenplein)
• 10:45 • Voorhout, Leidsevaart (KTS entrance)
• 11:00 • Tribune Voorhout (Jacoba van Beierenweg)
• 11:50 • Sassenheim Tribune (Rijksstraatweg 52)
• 14:00 • Party center 'de Oude Tol' (departure after break at Hoofdstraat)
• 14:30 • Tribune Lisse-South (Heereweg 466)
• 15:05 • Tribune Lisse-Center (Heereweg 345)
• 15:20 • Lisse, Town Hall
• 15:45 • Lisse, Keukenhof
• 17:00 • Hillegom Center
• 17:15 • Tribune Hillegom (Hoofdstraat 18)
• 18:00 • Bennebroek, Rijksstraatweg
• 19:40 • Linnaeushof (departure after break at Rijksstraatweg – Prinsenlaan)
• 20:00 • Heemstede, Groenendaal Entrance
• 20:35 • Heemstede, Binnenweg
• 21:30 • Haarlem, Houtplein
• 22:00 • Line-up Haarlem Oude Gracht (Nassaulaan)

Please note: ten minutes before the Flower Parade, the Friends Parade rides out; a cheerful procession to create some atmosphere in advance. Besides snacks and drinks, programme booklets will also be sold. And if you would like to support the Flower Parade financially, you can buy various extras from the walkers dressed as bulbous flowers.

Grandstands of the Flower Parade

Every year there are various grandstands available at the Flower Parade, for which seats can be reserved. The grandstands are located in Noordwijkerhout (Friday evening), Noordwijk, Voorhout, Lisse, Hillegom and Sassenheim (within walking distance of our hotel)! A speaker will be present at the stands to tell you more about the parade and the stories behind the floats that pass by. There are toilet facilities and catering at the stands, but it is advisable to reserve your seats in time, as they are very popular!

Grandstand tickets

Other Flower Parade events

• More information will follow a.s.a.p.

Check out our activities calendar for a list of all activities in and around the hotel during your stay!

More information about all the activities organised around the flower parade and the route can be found on the Flower Parade of the Flower Bulb Region website.